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1
One time purchase
$19.75
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Named for the Roman goddess of dawn, Aurora was crafted for a smooth start to your morning. Nutty, chocolatey, and low in acidity, it has become a true crowd favorite and, for many, the perfect way to begin the day.
Reviews
4.9
34 ratings
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Great taste
We’ve been on a search for a coffee for a while and then I remembered the coffee shop in Sedona where we had the best coffee ever! Smooth, delicious 🤤
B
Barbora · May 18, 2026
Gems found in Sedona!!
My wife and I recently took some time off in Sedona (our first, but certainly not the last time) and really enjoyed the coffee our Airbnb hosts had for us. We searched out Freeform and stopped by to search out this amazing roast. We met Daniel, described our Airbnb hosts and immediately know them and the coffee they stocked. We stayed for a taste or two of other roasts and walked out as converts to Aurora Breakfast Blend (oh, and others). Thanks so much for the hospitality, we really enjoyed our visit to Freeform! The staff was fantastic!! Our Jura now makes the creamiest medium-dark elixir in the Great Lakes region!!!