Supima® Waffle Bath Towel

These towels are outstanding. The quality of the fabric is obvious the moment you pick one up. They have a premium, high-end feel and look fantastic. While they aren’t the softest towels I’ve ever used, that’s actually part of what makes them so effective—they dry your skin better than any towel I’ve owned. I love the texture, the weight, and the overall craftsmanship. They feel durable, luxurious, and made to last. If you’re looking for a towel that performs exceptionally well and has a high-end look, I highly recommend these. Great product!

Drying time is the main sell point but room for improvements...

Good drying time for humid environments and travel. Standard towel size is oversized, not ideal for packing. The waffle weave is naturally stretchy like a sweater. Smaller size would be more conducive to holding form. Marketing these as soft is a little bit of hype. I like the scratch and feel of an old cotton terry cloth towel. I do like the quality of fabric and commitment to growth without chemicals.

Dries faster for travel and dorms. Too large for packs. Stretch not for everyone.

What I love: faster drying perfect for travel and higher humidity, better than marketed camping towels I've tried. What I don't love: A smaller size is needed in the lineup. Towel size is too large for a weekend bag or carry on where economy is a factor. Feels like I am drying myself on a delicate sweater weave which is kind of weird. I like it firm to run across my back without stretching. Even hanging on the loop stretches the form. BOTTOM LINE. Will buy one as a travel towel for everyone in the family if they offer a smaller size. Otherwise, a competitor has an option. 3 Stars.