Gentle daily hydrating formula: Maintains hair moisture for a soft, manageable feel
Sulfate-free and silicone-free: Reduces buildup and minimizes environmental impact
Balances and conditions: Enhances hair health and shine after every wash
Suitable for all hair types: Versatile care for any hair texture
Vegan and cruelty-free: Ethical choice for conscious consumers
Summarized by Shop
A gentle and thoroughly cleansing shampoo that hydrates and balances to create the perfect foundation for both air drying and styling. Sulfate-free & silicone-free. Is sulfate-free shampoo right for your hair? Sulfates are effective cleansers, but the right choice depends on your hair, scalp, and wash routine. Learn how sulfate
Even that little bit was enough to entice me to buy regular size shampoo. I sure am glad I did. My soft waves and curls are full and keep their shape and all I need is to air dry.
C
Christine · 2 days ago
REPEAT
I actually finished a whole shampoo bottle because it just works with my greyish whitish silverish hair color and wavy texture.
K
Karin · July 22, 2026
Love the foundation shampoo
This shampoo not only smells great but it makes my hair feel and look like I got it professionally done.