Meet RICH BITCH Protect + Prime Serum, a multi-benefit serum primer that protects, hydrates and rejuvenates skin, creating a smooth canvas for all day makeup wear. The newest member of our RICH BITCH family is a hybrid serum primer with a lightweight cream to oil texture and a unique elastic stretch that hugs and hydrates while forming a
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Wow! Just wow! I read the reviews before buying this and they did not do it justice. This is probably the best serum I have ever used. My skin looks so radiant and dewy all day long
Ainsley Renée · July 10, 2026
This feels very luxurious. It does have a slight fragrance but not unpleasant and it doesn’t seem to cause issues with my sensitive skin. Would buy again!
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Hannah · February 13, 2026
Ive never been more obsessed with a product in my life. Its SO hydrating and makes your skin dewy and glow.