International orders may be delayed. EU orders will ship around August 5th.
New Wash Original Purple is the healthier way to keep blonde, gray, silver, and platinum hair bright, balanced, and brass-free—without the damage of traditional sh...
Reviews
4.1
15 ratings
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Best product ever.
Best product ever! Wouldn’t go back to regular shampoo and conditioners. For coloured hair, this is perfect. Keeps it looking fresh. My hairdresser always compliments how well and long the colour lasts.
H
Helene · July 25, 2026
Lovely shampoo, fantastic for my grey hair. Love it!
EA · 6 days ago
Almost . . .
Whilst it's nice not having to mix in the purple any more, I have dry hair so I really miss the New Wash Rich