DETAILS This ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. ...
Reviews
4.9
68 ratings
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Wonderful!
I’ve used soo many purple shampoos that I know when you find a game changer. Not only is this highly pigmented and wonderful for pretoning, it leaves the hair in great Olaplex condition! Not dry. Not brittle. Thank you Olaplex! We needed this in the arsenal!
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Deana · December 21, 2023
I've used many different purple shampoos over the years and this one here is the GAME CHANGER! Highly pigmented, doesn't dry me out, highly concentrated so I only need to use a little bit to get the job done.
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Khayla · December 21, 2023
Pigment!
This is so much more than I expected! I thought the pigment would be subdued, due to the opaqueness of the bottle it’s in, but it’s perfectly pigmented to tone unwanted yellow in the hair. It’s evenly mixed and the perfect purple. I love this and would appreciate a backbar size….