Uses pure direct dye color pigments unlike 99% of other color conditioners on the market
Brightens gray and blonde hair
Highly pigmented; the most effective toning conditioner on the market
A stylist’s color enhancing and toning tool in the salon (apply to dry hair for maximum deposition)
Gluten, soy and parabe...
Reviews
4.7
40 ratings
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1
Luxuriously soft
My hair was noticeably softer and smoother after the first use! I have a lot of naturally gray and white hair, and having a violet conditioner I can feel good about putting on my hair is important.
K
Kelsee · August 18, 2026
Hopes dashed.
I had such high hopes for this product. I have shoulder length white, curly hair. My hair stylist admits that my hair is somewhat difficult to manage: wavy on top, curly on the bottom, thinning in places, frizzy, fragile. I do have to “manage” my hair. It ain’t easy! So, a grey, curly haired influencer suggested this gel for folks like me, but it just doesn’t have enough hold. I tried- but I had to wet my hair down again and start over with my other gel that works pretty well. I guess I was hoping for the holy grail, but it was just a cup.
M
Minnie · August 15, 2026
Love it
The Violet shampoo and conditioner has brought back my beautiful silver hair, which had slowly started to turn a weird brassy color. Thank you for such a fabulous product.