Updated with new case studies and introduction for current relevance
Human-centered approach to problem solving enhances organizational innovation
Applicable methodology for non-creative industries and leaders
Explores real-world applications such as Kaiser Permanente and Kraft
Focuses on converting needs into demand for sustainable solutions
Summarized by Shop
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press-due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of i
