Explores the role of aesthetics in business for competitive advantage
Offers actionable leadership frameworks to boost personal and team AIs
Provides research strategies and practical exercises for effective brand building
Focuses on creating sensorial experiences that delight and resonate with customers
Draws from insights of a former luxury goods leader for real-world application
Summarized by Shop
Longtime leader in the luxury goods sector and former Chairman of LVMH Moët Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, ae
