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Quantity
1
A brilliantly rich ruby red that breaks the mould with glimmering hues of pink.
Soft, silky hair never goes out of style. That’s why all Directions colours contain a conditioning formula that nourishes hair from first application.
All Direc...
Reviews
4.0
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Is more purple than it looks, though mix it with a bright red and it creates a beautiful red.
A
Anonymous · November 11, 2025
Great colour and very vivid, but it stained my bath 😅 had to use bleach to get it out. Won’t continue to use it but it’s a nice colour
Lauren · September 30, 2025
Amazing dye
I’ve used this shade in the past and am currently using it. Directions overall is one of the best dye brands, it holds so long, fades nicely and looks amazing. I had black hair previously and got it light enough to colour, but this shade looks like a wine colour rather than a bright red, which I love!