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With its lustrous vibrancy and deep magenta tones, it’s easy to see why so many people fall in love with Rose Red.
Soft, silky hair never goes out of style. That’s why all Directions colours contain a conditioning formula that nourishes hai...
Reviews
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I have been using this colour for 5+ years. For me it's the perfect blend between magenta and red, and now that i'm in my 40s and the super bright colour doesn't quite resonate with me anymore, I only lighten my hair half way (using a Leave in UV hair lightening spray) for a darker pink. It will stain your shower for the first few washes, but cleaning with a little bleach should remove without any fuss