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1
Recommended as part of a balanced collection... giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds.
Soft, silky hair never goes out of style. That’s why all Directions colours contain a c...
Reviews
5.0
5 ratings
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Directions is still the best
As always directions is my fav, super bright and beautiful
B
Beck · January 16, 2025
My absolute favourite
I've been using this colour for year. I love it. It lasts well and as it washes it leaves a beautiful gradient to the blue underbase. It is a commitment to the blue however, as purples and greens have a blue base that will stain your hair. I find this to be a positive for me though!
R
Rhiannon · May 25, 2023
alright smell, was great on my hair, colour was very vibrant but the purple is more of a blue purple and washed out to blue, wasn't planned but still didn't mind as it was nice