Bright floral and citrus top notes create an uplifting opening for a fresh, invigorating scent
Smooth, sophisticated base of white musk and orris adds depth and longevity
Urban energy inspired by New York streets for a unique, magnetic aroma
Available in multiple dispenser types including spray and roll-on for versatile application
Vegan and cruelty-free certified for ethical fragrance enjoyment
Summarized by Shop
Fresh. Floral. Effortlessly Chic.
Soho is Inspired by Mercer Street by Ouai, Soho captures the vibrant rebirth of spring in downtown New York. Bright florals meet smooth musks, creating a fragrance that’s eclectic, stylish, and unforgettable; just like the neighborhood itself.
The scent opens with Italian lemon, peony, iris, and lily, aref
Very close to Mercer Street, great scent. I even spray it onto my sheets
R
Richard · August 11, 2026
long lasting nice fragrance
A
Anonymous · March 18, 2026
It smells ok, vaguely like mercer street by Ouai, with a lotiony overtone. The pump is super messy and spills product out the seam when I try to spray it.