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Quantity
1
Description
4.3
35 ratings
5
4
3
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1
Practically perfect
I had been looking for a water resistant backpack with pockets on the straps and without a roll-top or flap opening for genuinely 6 months. Didn't think it would be that tricky, but apparently a good backpack is like gold dust, or finding a mythical creature. Or I'm very fussy, who knows? The analogue backpack is pretty perfect - fits my laptop, has two water bottle holders (a lot of bags just have one and the lack of symmetry bothers me), two strap packets with space for my cards and my keys so that they are easily accessible, and is comfortable to wear, spreading weight evenly. As it hasn't rained here recently (heat wave!) I haven't tested the water proofing, but so far I'm very impressed. Would have liked a zippable internal pocket in the main compartment, but with the front compartment and the hidden pocket on the back, plus the extra slot for a tablet or notebook inside, you definitely avoid the tote bag problem of scrabbling around to find things. It arrived quickly and is very good value. I worried about customs taxes but decided it would be worth it. Luckily it was actually under the threshold in the UK so all good on that front. Overall this bag is sturdy and well made, and the design is absolutely brilliant. Like the colour too (Forest).
Amelia · June 27, 2026
Love the backpack!
I have been on the hunt for a comfortable, large enough backpack for so long! I have gone through so many different brands. I just saw someone wearing an analog bag at a dance competition and looked it up. I was immediately intrigued. I purchased right away and I used it as soon as it arrived. I absolutely love it! Perfect amount of space and pockets and the shoulder straps are so comfortable, which is probably my favorite part. Now I am using it as a diaper/toddler bag because of how comfortable it is, so I can use it on a daily basis.
Rebekah · April 17, 2026
Awesome backpack
I love it!! Great quality, great design, I've gotten so many compliments on it. It's exactly what I wished for and I'm soo happy with it
S.L. · January 23, 2026



