Step-by-step guidance through all stages of focus group research for beginners
Real-world research examples from social sciences and education illustrate key concepts
Expert advice and 'concepts and theories' boxes provide clarity and depth
End-of-chapter exercises and further reading support practical learning
Dedicated chapters on ethical and methodological considerations ensure responsible research
Summarized by Shop
Drawing on the authors' thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'con
