Step-by-step focus group guidance ensures methodical research
Dedicated chapters cover all research process aspects for thoroughness
Authoritative content based on 30 years of combined field experience for reliability
Clear instructions suitable for both beginners and experienced researchers
Summarized by Shop
Drawing on the authors' thirty years of combined experience in the field, this authoritative, step-by-step guide to conducting focus groups features dedicated chapters on all aspects of the research process. Loaded with real world research examples from across the social sciences, and learning features such as 'expert advice' and 'con
