Hydroxyapatite enamel repair: Restores and strengthens natural tooth enamel for improved durability
Fast whitening formula: Dissolves stains and brightens teeth with low abrasion for gentle care
Sensitivity control: Stops and reduces tooth sensitivity for a more comfortable brushing experience
Fluoride protection: Prevents cavities, fights plaque, and strengthens enamel while protecting gums
Vegan and cruelty-free: Made without animal fats, suitable for ethical consumers
Summarized by Shop
Fast Whitening. Repairs Enamel. Stops Sensitivity.
Powered by Hydroxyapatite. Free from SLS and Titanium Dioxide, because f*ck cancer. 100% Recyclable. Made in Yorkshire.
Toothpaste, but magic:
Hydroxyapatite: our magic ingredient and the mineral enamel is made from. Repairs enamel + stops sensitivity + restores enamel's original glo
Toothpaste Type
Whitening, Anti-decay, Antiplaque
Fluoride Content
1450 ppm
Vegan
Yes
Made in
Yorkshire, UK
Recyclable
100%
Summarized by Shop
4.8
115 ratings
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I was skeptical about it prior ordering it but as soon as I brushed my teeth, absolutely love it! Teeth feels so clean and fresh and it has completely different taste than I have been used to (and got really bored of always minty toothpaste). Highly recommend!
I
Ieva · August 28, 2026
Zing toothpaste makes my teeth feel really clean with a lovely feel. It’s making my teeth whiter, and great on sensitivity. I love the apple and kiwi one, and the mint. Looking forward to trying other flavours.
V
Victoria · August 19, 2026
Tastes lovely, seems to have helped with sensitivity, can't tell how much or anything else yet as only used for a short while, but hopeful.