Soft Lemon Toothpaste

After 45, yes 45, years of brushing my teeth with bicarbonate, I finally decided to try toothpaste again after seeing Zing in an ad. In time I had developed a phobia of toothpaste but the lemon taste of Zing, paired with the jelly consistency, was definitely not the experience that made me gag as a teenager. No mint, no excessive foam means I can do that! I am finally able to benefit from the ingredients that actively remineralised my enamel. I am a convert.

The lemon is absolutely delicious! Feels really gentle and cleaning my teeth beautifully - feel so fresh after. Have definitely noticed an improvement in colour after many years of tea and coffee!

Absolutely love this toothpaste. I bought the lemon flavour not quite knowing what to expect. I love the taste and my mouth feels fresh afterwards. I have used sensodyne for years as I have really sensitive teeth but Zing helped with the sensitivity and I will be using this in the future.