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Quantity
1
Description
Why it's WOW
Lavender-tinted foam neutralizes yellow and brassy tones instantly
No-mess alternative to purple shampoo (use on wet or dry hair)
Never sticky, stiff or crunchy for shiny, bouncy, supple results
Reviews
4.2
713 ratings
5
4
3
2
1
Lovely natural color.
I like this product because I can control the tone. My hair is mostly grey in color with dark brown streaks towards the back. This product takes the brassy look out and leaves a nice shine.
J
JANET · June 14, 2026
Wow….the best
This took the brassy yellow out and left me with soft, bouncy white hair. I love it….even the next day it looks great.
N
Nancy · 13 days ago
Horrible product use exactly as was instructed and it made my hair feel extremely sticky the first day the next day I could barely glide my finger through my hair