*PRE-ORDER, APPROX 7-14 BUSINESS DAYS, made-on-demand* Marketing Metrics 4th edition by Neil Bendle 9780136717133 [ZZ]
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Paperback, Pearson (3E ISBN 9780134085968)
Covers the full spectrum of marketing metrics: pros, cons, nuances, and applications Shows how to choose the right metrics for every challenge, and translate numbers into actionable management insig...