The "Better" Trap: Why Comparison Marketing Leads To Fighting For Only 24% Of The Market

Name: Category Pirates The "Better" Trap: Why Comparison Marketing Leads To Fighting For Only 24% Of The Market - The "Better" Trap: Why Comparison Marketing Leads To Fighting For Only 24% Of The Market
Brand: Category Pirates
SKU: 41450432987269
Price: 10.0 USD
Availability: InStock

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Comparison marketing isn’t just bad marketing. It’s bad business strategy.

Most marketers and entrepreneurs spend their entire careers competing for only 24% of the value opportunity of the category. They compare themselves to the Categor...