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Category Pirates

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A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy (eBook)

Name: Category Pirates A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy (eBook) - A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy (eBook)
Brand: Category Pirates
SKU: 39948033556613
Price: 30.0 USD
Availability: InStock

4.5 (1,234)

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A mediocre Category Designer will beat a world-class marketer every day of the week.
The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—y...