Purple | HAIR COLOUR

Mixed feelings

The quality of this brand is not in dispute and I have had excellent coverage and success using other colours. This came out unexpectedly dark and slightly more red than I anticipated - I do not quite know why, perhaps I let it develop too long so it might just be user error. I expect, like before, that it will last a good, long while before I need to consider another pre-lighten and recolour.

I love the smell of it when I'm putting it into my hair, but most of all I love how long it takes for it to fade even after multiple washes.

Lasts forever!

I've used this shade a couple of times now and it never fails to surprise me with how long the colour lasts! It's vibrant and long lasting, it makes my heart and my wallet super happy.