The material is satin finish and not gloss. I didn't know that however, the texture, feel and finish is just outstanding. It has the same sheen as velvet when light hits it. I used this to cover my overly expensive fridge that has a stainless steel finish and I didn't want it to get scratched. The vinyl will not attract fingerprints either which is great considering my existing stainless steel panels are a fingerprint magnet. This is thick enough to ensure that the panels will not get scratched.
I realized that my Olfa knife had a thick blade so I ordered the Vvivid blade as well. I am no expert but this screams high quality. You won't be disappointed!