Day to Day Shampoo is a gentle, pH-balanced shampoo that removes dirt, oil, and buildup without stripping away your hair's natural moisture. Plant-derived cleansers create a soft, low lather while kelp, vegetable glycerin, and pro-vitamin B5 help support hydration, shine, and healthy-looking hair
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124 ratings
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I have only had a chance to use the Day to Day Shampoo once so far but I could tell Immediately (!! …I am 78 and have lots of shampooing experience…) that this was in the top 3 of any shampoo I’ve EVER used. And I trust the product because I know and trust Rachel and the staff of women who work alongside her to create the products from sourcing to mailing, and I have been using many of their products for the past 3+ years. The other bottle in the photo is from one of the other 3 companies I trust.
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Ludmilla · October 1, 2026
A shampoo I keep coming back to
I've used this shampoo on and off for years now and I keep coming back to it because despite trying other thickening shampoos this is the one that makes my hair feel the best. Thickening and non drying for my wavy thinning perimenapausal hair.
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Sarah · July 17, 2026
Could be better!
I really wanted to love this, and I did at first until I noticed my hair was more dried out than usual. I started using more conditioner to balance things out, and that helped a bit, but I’m still getting used to a slightly different hair texture. However, the biggest downside I would say is the scent. My wife and I both think it smells like petroleum. Perhaps the team will go back to the old lotion (seems like everyone liked it much better). I hope they do, because I really love this company! Especially my face wash products.