Fast Whitening. Repairs Enamel. Stops Sensitivity.
Our original magic formula. Free from Fluoride, SLS and Titanium Dioxide. 100% Recyclable. Made in Yorkshire.
Toothpaste, but magic:
Hydroxyapatite: our magic ingredient and the mineral enamel is made from. Repairs enamel + stops sensitivity + restores enamel's original gloss. All-i
4.8
179 ratings
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Really great product.. leaves my teeth feeling the cleanest they have in years. Not an artificial taste, just nice and fresh and minty.
J
Joanne · October 27, 2026
This stuff is brilliant. Just sad I didn’t find it sooner. Definitely worth the hype. Has made such a difference, less plaque for sure. Am going to stock up!
K
Kerri · September 28, 2026
Great tooth paste and I love the fact it’s fluoride free my teeth feel good after brushing with.