Soft Focus EDP

Summer, Grounded In Reality

Summer fruits and citrus that stay grounded in reality with the leather and cashmeran. This isn't a skin scent, but the composition is such that you could realistically Just Smell Like That – salt air, dry sandalwood, photorealistic coconut. Bruno is the best at citruses – if you wish the top and middle notes in your fragrances stayed around longer, Fzotic is your answer. I love this brand with my whole soul.

Warm. Sunny. Hopeful.

Summer is the time of sweat, sunscreen, humidity and a feeling of overwhelming dread. Is this heat going to last forever? Why does that streetcorner smell like- oh. oh that's why. Enter Soft Focus. A welcome antithesis to the stifling. It's comfortable and very warm, in a good way. Like biting into fresh fruit sprinkled with Tajin, it's refreshingly satisfying. It's a reminder that warm weather brings friends together, perhaps in a quiet, lush backyard. A breeze blows, cutting through the humidity. Somewhere nearby someone has started a charcoal fire. Maybe you should do the same, you've got that pineapple you've been meaning to grill.

First the Scent, then the Inspo

I first got Soft Focus in one of the sample packs and had to wait nine months for it to be restocked. It was worth the wait. This scent blooms and feels invigorating yet carefree and is very versatile. Learning that Bruno’s inspiration for this scent was Hockney’s swimming pool paintings makes so much sense and makes me love this scent even more. It’s like wearing vivid greens, blues, and oranges. This is one you can make a confident blind buy.