Lucky Fours® Baretta

Picked up two watches from Lucky Fours and the Beretta Emerald is the one that hasn't left my wrist. The emerald dial has real depth to it — it catches light differently depending on the angle, and the finishing genuinely reads like something three or four times the price. It's the kind of piece people ask about. Comfortable on the wrist, solid weight, and it dresses up or down without trying too hard. What sold me wasn't just the watch though — it was the whole brand image. You're doing what nobody else figured out: making people feel elite without gatekeeping it behind a stupid price tag. That's a hard thing to pull off and you nailed it. Which is why I'll plant a seed here, in case the right person reads these. I run a Formula 2000 race team out of Las Vegas (Aqualine Racing). We put aspirational brands in front of a luxury and motorsports audience — logo on the car, content integration, the works. A watch brand built on "accessible aspiration" living on the side of a formula car at speed is exactly the kind of image story that sells itself. If that's interesting to anyone on your team, I'm easy to find — Aqualine Racing. Either way, the watch is a 10/10. Buying more.

Great watch! Already mistaken for a Rolex several times at work! Anne is the best with your customer service team, appreciate you all and this brand! -Michael

The watch fits great looks pretty clean too. Only complaint I have is that the paint is coming off pretty fast. Other than that it's awesome. It glows in the dark so I can still get the time.