Loved by makeup lovers & pro artists, the Identity Palette contains 12 buttery mattes and shimmers that are easy-to-use and versatile enough to create any look, day or night.
Why you'll love it:
4.9
71 ratings
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RESTOCK PLEASE
I have used this palette exclusively since the day I bought and I have repurchased so many times. I have hit pan in my last palette and need this restocked in the worst way! Please please bring it back! I will buy 60 of them so I never run out again! 😅
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Rina · May 24, 2026
Amazing
Love these products so much! Beautiful shading and easy to apply, lasts all day.
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Ashley · December 29, 2024
perfect everyday palette
i held off picking this up cuz i have soooo many eyeshadows. i'm glad to finally have in my collection -not a dud in there, i know i'll use all the shades.