Buildable color allows for subtle or bold eye looks
Effortless blending ensures smooth application and seamless transitions
Long-lasting finish maintains color throughout the day
Versatile finish options for both soft and defined eye looks
Pressed powder formula for easy diffusion and layering
Summarized by Shop
Build your perfect eye look. Ayu Individual Eye Shadows allow you to create a personalised eye look with beautifully wearable shades that blend effortlessly. Use one shade alone or combine colours to add depth, definition and brightness. WHY IT WORKS
It was just what I was looking for. Bought the Vanilla shade, along with my concealer & powder etc. It’s has a really fine matte texture which brightens the whole eyelid. It’s brilliant that you sell these colours individually, because the lighter shades are the ones I always run out of first. Thank you AYU.
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Lisa · August 25, 2026
I like the colour very much and am pleased with my purchase. Is there any chance you could do Olive in powder? It is one of my favourite colours.
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Mary · August 24, 2026
I personally love the individual eye shadows as I tend to use certain colours over others. The staying power for me of the eyeshadow throughout the day is excellent.