Before the day has a say. First Watch is the breakfast blend — bright, nutty, and straightforward. Specialty Grade varieties roasted to a clean medium, built for the cup you drink before anything else happens. No fuss. No bitterness. Just a solid start. One of our best sellers. There's a reason for that. Ground or whole bean. 12oz or 5lb — b
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I tried Live Fire Coffee Company’s First Watch Medium Roast and really enjoyed it. It’s smooth, has a great flavor, and isn’t too dark or bitter. Just a really good, easy-drinking cup of coffee.
First Watch has definitely earned a spot in my morning coffee rotation. If you like a good medium roast, I’d recommend giving this one a try.
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Patrick · September 2, 2026
So good, not too light not too bold! Great black or with a little cream.
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annamarie · 9 days ago
Easy ordering process.
Delivered on date promised
Fresh aroma, great taste, was not disappointed. Look forward to trying some of the other blends and products in the future.