A couple of years ago I was subscribing to one of the pricey mushroom coffees and had to stop due to the cost. When I decided to try it again, I did some research into what Nutricost offered, and found that the Nutrizen blends offer many of the same ingredients as the pricey supplement drinks advertised on social media (I do additional supplementation with the Nutricost mushroom capsules). I add a scoop to my morning decaf for calm energy and focus for the work day. It does settle a bit at the bottom, so occasional restirring is necessary, but doesn't bother me since it's such an amazing price.