The deep-cleaning, natural whitening toothpaste you’ve always been looking for…
Holi (pearly) whites combines powerful, active ingredients for a refreshed, clean mouth—combating bacteria & plaque while strengthening & whitening teet...
Reviews
4.8
86 ratings
5
4
3
2
1
I absolutely love the flavor of this toothpaste, and it's probably my favorite hydroxyapatite toothpaste that I've tried. The reason I'm giving it four stars is because I think the baking soda may be a little harsh on my sensitive teeth. I can still tolerate it most days, but I'd love to see a baking soda-free version!
M
Meredith · June 13, 2026
This gets my teeth bright and feeling clean. I love that it’s free of toxins and the tube is cute enough to leave out on display!
M
Misty · June 12, 2026
The BEST toothpaste. . . I never want to go back! It feels like my teeth are nourished in a way I didn't know was possible.