Non-clumping, non-smudging formula ensures clean, precise application for a flawless finish
Conditioning ingredients gently care for lashes, preventing dryness and breakage
Flexible, easily controllable wand reaches even the smallest lashes for even coverage
Long-lasting wear keeps lashes defined all day without the need for touch-ups
Water-based, liquid formula is easy to dispense and blend
Minimalist Defining Mascara gives your lashes natural long-lasting definition — without the drama. It creates fullness and length through an innovative non-clumping, non-smudging, and conditioning formula. It features a flexible, easily controllable wand to reach even the smallest of lashes.
Color
Brown, Beige, Black
Coverage Level
[],
Dispenser Type
Tube
Makeup Features
Long lasting, Durable
Mascara Brush Shape
Straight
Mascara Effect
Lengthening, Definition, Volumizing
Mascara Formulation
Liquid, Water-based
Material
Plastic
Pattern
Solid
4.5
417 ratings
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4
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1
Love the chocolatey color...
Love the chocolatey color of this mascara which is perfect for me as an aging redhead. The formula goes on the lashes smoothly and the brush shape allows for the right amount of lash manipulation. So far in my one wear, there wasn’t any transfer.
P
Paige · Yesterday
This looks really good, but smudges a lot.
This looks really good on my lashes, defined and plumps them. However, it does smudge a lot, which is why I gave it 3 stars. I wear the What the Foundation which is very moisturizing, so maybe that is why the mascara ends up smudging under the bottom lashes. At the end of the day, I have quite a bit under the bottom eyelashes; Flakes just a bit. I previously used tubing mascara, so maybe I'm not use to this formula. Not sure why it is called minimalist, it seems more.
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Laura · Yesterday
Looks So Good No One Can Tell You are Wearing Mascara
This is the perfect mascara for everyday use. So easy to apply. It doesn't clump and looks so natural when on - as if these were naked lashes. It will be my go to from now on.