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Less sugar but Mór Taste!
No more 50% sugar in jams! (See here why).
Instead of using a lot of sugar, we reduce the sugar to the absolute minimum. We don’t even add any other form of sweetness (such as concentrated fruit juice or artificial sweeteners). Instead, we simply use more kiwis. A lot of kiwis!
The Mór Taste Kiwi Jam has a much h
