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Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between color-toning pigments and essential moisture for 7x reduced brassiness and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine.

IGK Blonde Pop Purple Toning Shampoo

$23.97