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BRIGHT VIOLET
(BRIGHTS COLLECTION)
UPGRADED FORMULA MADE WITH NATURAL VEGAN BOND MULTIPLIER TECHNOLOGY
CERTIFIED PLASTIC NEUTRAL
4.2
133 ratings
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The best blue based purple on the market
My absolute favorite purple. I've been dying my hair fashion colors for 7 years and ive tried so many different brands but when it comes to a purple with a blue base this is hands down the best i've ever used. It's insanely vibrant and fades to a gorgeous pastel purple.
V
Vi · October 29, 2026
Great brand, good dye, however…
It’s a good purple, will PROBABLY last for A month (or more if i use cold water). This is a blue underToned purple. If you dig blue its great. If you are traumatized by trying to get blue out of your hair, beware. I’m going to try a pink undertoned purple ( LT Plum) to kind of balance the purple to hopefully be a little more neUtral
J
Josie · October 14, 2026
Amazing
I am absolutely obsessed with how this new shades turned out. The results are truly stunning and have completely transformed my overall look. It is honestly one of the best changes I have made in a long time. I have already been raving about the quality to all of my friends. You should definitely consider giving this a try if you want a fresh and vibrant update.