Café Latte

Coffee Treat

I am a huge fan of coffee ice cream and this is somewhere between a good coffee and a coffee ice cream. I always have two in the fridge and the boxes under the dining room table because I’m not going far to get it. love this.!

Prohibitively expensive

I started drinking Iconic almost 10 years ago and it became a mainstay for my health. Back then, it was 12 11.5 oz bottles for $36 - expensive but I felt it was worth it, especially when I could get a sale. Even in 2022 could sometimes get it for $30-something a box. But the bottles started to get smaller and the price started to creep - they also had some production issues that resulted in me having to throw out entire boxes, which really put me off for a few years. I know trade wars, tariffs, supply chain issues and demand have driven up protein prices, but I just don’t see how they justify the jump from $36 a box to $50. Looking through my Amazon orders, it had gone up to $39 in 2022 - a hefty increase - but went up an additional $10 a box in the four years since. Previously they said the production issues were due to ramping up production - something that usually lowers per unit cost. I recently took a chance and bought some on sale; I’m glad to see the production issues seem to have smoothed out. It’s not quite as easy on my stomach, so I wondered if the formula changed in the last couple years, but as a I’ve become disabled, having RTD protein in the a.m. is incredibly helpful. It’s just really hard to justify $4.11 a bottle for a daily protein. That’s around $125 a month for *breakfast* - and not even a complete one at that. Please don’t ask me to compare it to Starbucks - I don’t go out for coffee or drinks and only eat out maybe every other month - and yes, I know subscription is a smidge cheaper, but it doesn’t change the basic problem. I know supply prices have gone up, but this just feels like equal parts price gouging. I had over 160 Iconic orders listed just on my Amazon - I’ve drank a LOT of Iconic and supported the business hard for years. I just wish the business supported people back.

I love this drink. I love its taste: not too sweet, nor coffee bitter. It also doesnt' upset my stomach or make me jittery. I drink it just before a workout for an extra boost. It's great.