Hands-on approach with real-world datasets enables practical learning and application
Python-based analytics tools provide up-to-date, industry-relevant skills
Balanced coverage of applied analytics and marketing theory supports comprehensive understanding
Includes online resources such as datasets, software codes, solutions, PowerPoint slides, teaching guide, and testbank for flexible learning
Essential for advanced marketing students and practitioners seeking to apply analytics in practice
Summarized by Shop
It is vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with