Step-by-step approach to qualitative data analysis enables beginners and experienced researchers to apply methods effectively
Covers a wide range of data types including interviews, focus groups, images, and online data for versatile research applications
Includes up-to-date coverage of new developments in qualitative research to keep readers informed of current trends
Real-world examples illustrate how research principles are applied in practice, enhancing understanding and relevance
Strong grounding in research design principles ensures best practice is embedded in research projects
Summarized by Shop
In his signature pragmatic and friendly style, David Silverman acts as your stand-in supervisor in the seventh edition of this book, taking you step-by-step through different methods for making sense of qualitative data. Whether you are interested in analysing visual images, interviews, focus groups or online data, this book provides