Detailed nontechnical descriptions of sampling concepts for easy understanding
Guidelines for choosing between census and sample to support research decisions
Step-by-step instructions for selecting sample size and type to ensure quality data collection
Limited statistical formula presentation to focus on practical application
Applicable to a wide range of disciplines including social sciences, public health, and marketing
Summarized by Shop
Written for students taking research methods courses, this text provides a thorough overview of sampling principles. The author gives detailed, nontechnical descriptions and guidelines with limited presentation of formulas to help students reach basic research decisions, such as whether to choose a census or a sample, as well as how to se
