Apex Matte Cream builds on the foundation of our bestselling Río Texture Cream, evolving the formula to deliver greater hold, texture, and endurance while maintaining the smooth application Lodestar products are known for.
Activated charcoal adds subtle dryness and grit, helping Apex create fuller, more defined texture with a clean matt
3.9
31 ratings
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My favourite lodestar product
I’ve tried Terracotta, Apex, Canyon, Tsunami and Sol - Apex is my favourite of the lot. Gives the perfect dry matte finish (which I’m very pedantic about) and feels natural in the hair when you run your fingers through. No significant tug and pull on application (Canyon was too tacky for me; Tsunami was fairly tacky too). Good medi-firm hold for my fine hair and its texturizing and volumizing properties suit my textured quiff. Also easy to wash out. Scent wise Astra is my favourite lodestar scent so far.
Relative to Terracotta, Apex has a stronger hold and more dry matte finish. While Canyon, Tsunami and Sol have a stronger hold, they lost points for me personally in terms of application and finish. Highly recommend that people get the 1oz stylers to test out the nuances of each product as they’ve got all their own loyal following.
The owner Kathy is also very responsive! Definitely appreciate the personal touch of a small business, compared to some big brands giving AI replies
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Anonymous · October 10, 2026
Unexpected Results
I purchased some of this in late May, and really wanted to give it a proper chance after initially having a poor experience with it. After two months of testing, however, I cannot stand this stuff. First of all, it dries way too quickly, becoming nearly unusable after simply spreading it across my fingers. I used it with damp and dry hair across two months, and due to how exceptionally fast it dries out, it's seriously hard to work into hair no matter what. Apex seems almost moisture-resistant, in terms of damp hair not affecting its ease of use, and it's impressively difficult to wash off of hands. I also purchased the Tsunami styling cream with this, and somehow the Apex provides a much more firm hold, every time, in spite of Tsunami being branded as having the most firm hold among Lodestar's product line.
Credit where it's due, Apex does provide a matte shine, a seriously firm hold, and the Astra version smells quite nice. Having said that though, I'll be steering clear of this product.
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Zach · September 16, 2026
Worst experience ever i ordered 6 for my travel , trying to cancel my subscription wants to force me into 2 orders for 12 quantity.. CANCEL MY SUBSCRIPTION the product will ruin before i can use it i have no use for 18 x Apex that will take me 3 years to use up