A better way to protect your teeth. Zero contains 10% nano-hydroxyapatite, the same mineral your teeth are made of, to help remineralize and strengthen enamel naturally, reducing cavities and reducing tooth sensitivity. Use daily as part of your complete oral care routine. Free from fluoride, SLS, and artificial sweeteners with 3X the str
4.8
957 ratings
5
4
3
2
1
I love this toothpaste. Tastes great, makes my teeth feel clean, and I notice my teeth getting whiter with use.
S
Samantha · 5 days ago
Really grateful for this excellent formula!
Really grateful for this new toothpaste, and enjoying it very much! I’m only a few weeks in, but pretty sure I’m seeing whiter teeth. I actually enjoy that this formula isn’t super foamy (traditional toothpaste foam dripping down my chin has always perturbed me lol). Less foam yet CLEANER feeling all around. My teeth are SO SMOOTH. I also make sure to gently brush the roof of my mouth, tongue & gums.
M
Mrs · September 18, 2026
Love this toothpaste! It's incredible I will never go back to my old toothpastes again!