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Zero is a brightening toothpaste for sensitive teeth with 10% nano-hydroxyapatite (nHAp) for a smoother, whiter-looking smile. Fluoride-free and formulated without SLS and titanium dioxide, in a soft mint flavor. Use daily as part of your complete oral care routine.
4.8
958 ratings
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I love this toothpaste. Tastes great, makes my teeth feel clean, and I notice my teeth getting whiter with use.
S
Samantha · 8 days ago
Really grateful for this excellent formula!
Really grateful for this new toothpaste, and enjoying it very much! I’m only a few weeks in, but pretty sure I’m seeing whiter teeth. I actually enjoy that this formula isn’t super foamy (traditional toothpaste foam dripping down my chin has always perturbed me lol). Less foam yet CLEANER feeling all around. My teeth are SO SMOOTH. I also make sure to gently brush the roof of my mouth, tongue & gums.
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Mrs · September 18, 2026
Love this toothpaste! It's incredible I will never go back to my old toothpastes again!