We like it okay, it has helped one dog but not another. I have a black Lav she needs the oils in her fur, I think this dries her out too much. She is starting to get some thin spots. I will probably go back to coconut oil with her. My other dog is a Catahoula Australian Shepherd mix, she has course short hair and this has worked great for her. The pink stuff smells good and has helped in-between the toes of the Lab the Catahoula mix seems a little offended by it. I'm neutral about the shampoo. I have used it once so far.