Enriched with vitamin C, vitamin B5, and coconut oil for deep nourishment and shine
Clinically proven to increase hydration and moisturization by 8x after one use
Plastic-free, cruelty-free, and vegan for an eco-friendly hair care routine
Suitable for all hair types, including color-treated hair, for versatile use
Uplifting citrus and vanilla fragrance for a fresh, invigorating scent
Summarized by Shop
Give your locks a daily dose of brilliance. This vitamin-packed shampoo, featuring vitamin C, vitamin B5, and coconut oil, is your ticket to hair that feels soft, looks shiny, and radiates health. It's the perfect way to start your day, leaving your hair ready to face whatever life throws its way.
Everyday routine, extraordinary results.
This is the best shampoo bar and I now don’t use any other. I dye my hair and it holds the colour so well! Love that I can buy eco friendly so reduce waste too!
K
Katrina · May 3, 2026
The itchy & scratchy show
I love the smell of this bar but wholey, it made my head itch. I thought I had nits. I switched to the blue, dry hair bar and my head has stopped itching. My daughter's are using it with no issues so it hasn't been a waste of money but it definitely didn't work for me (I'm a sensitive wee soul). Love Ethique products though and will continue to buy - I'm all about supporting small NZ businesses. Always fab customer service too :-)
S
Steph · April 1, 2026
Amazing
I had tried shampoo bars before and didn’t like how they made my hair feel. But gave ethique a go as I wanted a plastic free option. And I LOVE it! It’s now my go to, my hair feels better than liquid shampoos and it’s less waste! Would highly recommend. The pink bar is both mine and my husbands fave!