icy blond shampoo

This is the ONLY “purple” shampoo I can consistently use that keeps the brass out of my very light blonde/graying hair while keeping a low light effect. My sister was skeptical, she finally tried it and took it to her stylist to show her.

Amazing on blonde hair! Been fighting brass tones in my daughters hair and this stuff in incredible. I think its best on the market for toning as it does more than even our fancy purple shampoo.

Unlike any shampoo for blonde or gray hair that ive ever tried (and ive tried a ton). Leaves my hair so soft.