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Inspired by Jason Schneidman’s childhood at the beach, our Styling Paste provides an unbeatable texture that promotes volume and thickness, with a perfect balance of matte and shine.
Developed for his celebrity clientele over the course of a decade, California Born Styling Paste has become a staple of everyman’s hair care routine. Coming
4.9
266 ratings
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I really enjoy the California Born paste it makes my hair look more natural messy look than any other product I have used before.
J
Jarrod · October 19, 2026
Glad I came across your product. Works just right for my hair. Being a Native Californian now living in Montana, I'm very happy to support a California product. Wishing you continued success.
P
Phillip · September 14, 2026
This stuff really works super well for making a wavy flow out of straight hair. Highly recommend over other products, the styling gel especially is awesome.
