Six distinct consumer personas for targeted market research
Detailed analysis of drinking behaviors and preferences across all channels
Demographic insights including gender, age, income, and geography
Survey data from 2,000 legal drinking age adults for statistical validity
Identifies key factors influencing purchase decisions and product preferences
Summarized by Shop
The Beverage Alcohol Consumer Report provides an in-depth examination of beverage alcohol drinking behavior in the United States.
This proprietary study, conducted by EPG Specialty Information and its Beverage Information Group analysts, provides a comprehensive understanding of consumer alcohol consumption across six drinker personas in