Extensive collection of 6,000+ logos from 1870 to 1940 provides a unique historical perspective on branding
Categorized into four design types (pictorial, form, effect, typographic) for systematic exploration
Includes case studies of iconic trademarks such as BMW, Louis Vuitton, and the New York Yankees for real-world examples
Comprehensive picture section and introduction by Jens Muller offer context and inspiration
Hardcover format ensures durability and collectible value
Summarized by Shop
A groundbreaking monograph by Jens Müller, known as the "logo detective", focusing on the origins of logo design. The book explores the development of modern trademarks from 1870 to 1940, featuring over 6,000 logos from historical trademark registers, corporate archives, and early design publications.
Müller categorizes the logos into fou